Hello!
This weekend European Parliament Office in Madrid convened a seminar on the challenges of corporate communications and social networking community. I leave my summaries in the form of three small posts. The hashtag for those who want to be aware of all that comes and everything that was discussed is # Peredes , and the program can consult papers here.
transverse element out
The strategy is being questioned is to have a private discourse, and other public . There is growing demand of politics in other ways and in that sense, representative institutions that seek to overcome the 'disconnect' with the current citizenship-demanding, multi-informed, digital and globalized, "must above all work with the following basic premise : that representatives are not afraid to show his contradictions, his weaknesses and his 'ideal' . Change of opinion, debate and share show their insecurities and political vulnerability and having to argue their positions no longer be synonymous with what had been considered a 'bad' politics.
demand that exists for the citizen to 'see' in a transparent way what is happening and what our members do not imply a 'threat' to democracy, or the model of representation, both in but equally applicable renewal.
'humanize' the communication goes to speak with such sincerity, it passes through dismantling the myth of political power as something 'apart', controlling and dominating . Communication based on the principle of protecting an alleged character 'special' of politics today is inevitably doomed to failure. The policy which connect emotionally (based on institutional transparency, intellectual and ideological) will likely be that we set a path.
Whither look into the case of the EU institutions?
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